About me

Why do I, what I do

It's the culmination of a lifetime of bicycle passion, spent both on the bike and in the back channels of the industry steering and leading product development and design.

How did I get here

I raced on the highest level before moving into product design and management, with a concentration on aerodynamics, performance ergonomics, components and saddle design I've been able to use my own user experience and am able to relate that to others around me and translate that into the finest products.

What drives me

My mission is to make your next bike ride your best bike ride, with products created to enhance and expand your riding experience utilising the finest in materials and engineering starting resulting in products that I can stand behind.