My Background

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What did I do before

I have been racing on a high level with my road, track & mountainbike, for many years until my body told me, hey! that’s enough slow down and go do other things and that’s what I did.


I have worked in the bicycle industry eversince I was 17, oops! that’s almost most 29 years now, but still I’m not having the feeling of having a job, I consider myself lucky to think about my hobby, "bicycles" every day. 


Along those many years, I found many friends in the world of cycling and many of them experienced bicycle industry talents that have been responsible for creating the leading products in the bicycle industry for the last 20 years. 


Designing and creating products for leading industry companies such as: Specialized, Colnago, Pinarello, Shimano, Sram,  Prologo, Selle Italia, Selle San Marco, WTB, Cannondale, Rapha, Oval Concepts, Koga, Batavus and many more that cannot be named


I have a rich experience and can think about product from the center of the market the place where it all happens!