My Vision

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Innovation

My focus on product has always been about innovation and bringing

new ideas and options to live, in order to enhance the end user experience to a level where the value in the product is non disputable.

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Design

The aspect of art or perception of beauty in an object or daily product

can only be  truly appreciated when it also serves a purpose, functional design and therefore and added value to your daily live.

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Moving the needle

To chase down the right product experience, that's what the business needs, and that's what I do, with 20 years of  doing just that I create what we need to moves the needle.