My focus on product has always been about innovation and bringing
new ideas and options to live, in order to enhance the end user experience to a level where the value in the product is non disputable.
The aspect of art or perception of beauty in an object or daily product
can only be truly appreciated when it also serves a purpose, functional design and therefore and added value to your daily live.
To chase down the right product experience, that's what the business needs, and that's what I do, with 20 years of doing just that I create what we need to moves the needle.